NEWFull-lifecycle attribution

Your team hits send. Then what?

Did the lead click the link? Did they watch the training? Did they actually buy? Right now you don't know. With Mochi, you see every step from first DM to final purchase.

Not a link shortener. Not an ad tracker. Full-lifecycle attribution for teams that close in DMs

Track links inside DMs. Track behavior on your website. Track which automations convert. One platform, full lifecycle.

0

DMs tracked

0

Leads managed

100+

Coaching businesses

74.8%

Avg. link click rate

See it in action

You're making decisions based on the 10% you can see.

Your team sends links all day. You know if a call gets booked. But everything in between — did they click? Did they watch? Did they visit your checkout page and leave? — that’s invisible. Until now.

mike.coach

calendly.com/coach/discovery

4hrs

Unclicked

  • mikecoach

    calendly.com/coach/discovery

    15m

    Unclicked

  • jessisca_jones

    calendly.com/coach/discovery

    31m

    Clicked

  • devon_snr

    calendly.com/coach/discovery

    1hr

    Unclicked

  • mikecoach

    calendly.com/coach/discovery

    15m

    Unclicked

  • mikecoach

    calendly.com/coach/discovery

    15m

    Unclicked

  • jessisca_jones

    calendly.com/coach/discovery

    31m

    Clicked

  • devon_snr

    calendly.com/coach/discovery

    1hr

    Unclicked

  • mikecoach

    calendly.com/coach/discovery

    15m

    Unclicked

  • mikecoach

    calendly.com/coach/discovery

    15m

    Unclicked

  • jessisca_jones

    calendly.com/coach/discovery

    31m

    Clicked

  • devon_snr

    calendly.com/coach/discovery

    1hr

    Unclicked

  • mikecoach

    calendly.com/coach/discovery

    15m

    Unclicked

Did they even click it?

A setter sends your Calendly link to 50 leads. 12 never click. Nobody follows up because nobody knows they didn't click. Those leads are gone forever.

Which setter actually drives results?

10 setters, 300 links a day. Whose links get clicked? Whose don't? Without per-setter tracking you can't coach what you can't measure.

Reel PDF link?

unknown

Cold DM link?

unknown

Story link?

unknown

⚠ Booking source: unknown. Scaling guesswork.

Call Booked

What content actually converts?

A lead books a call. Was it the PDF from the reel? The story link? The cold DM? Without attribution from click to purchase, you're scaling guesswork.

25% of your links never get clicked. Those leads are gone.

Every day your team sends booking links, training videos and application forms. A quarter of those leads never click. Without knowing who didn’t click, there’s no follow-up.

Mochi changes this. It detects non-clicks in real time and triggers an automated follow-up — before the lead forgets. The leads who would have ghosted stay in the funnel. At scale, that’s the difference between a leaky pipeline and a machine.

Everything you need to trace content to cash.

From the DM link your setter sends to the YouTube video that started it all. Full pipeline attribution, automatic.

Performance by Setter

by click rates

@jessica

312

@marcus

287

@devon

248

@dylan

200

@becca

186

@allison

172

DM Link Tracking

See which setter sent which link, who clicked, and whether they booked a call. Per-setter click rates, response times, and revenue attribution.

  • Per-setter click rate leaderboard

  • Click latency (15 minutes or 3 days?)

  • Pipeline connected — see calls booked from each link

coach.com/free-training

28

coach.com/offers

12

instagram.com/coach

Social – skip

linktr.ee/coach

Social – skip

YouTube Tracking

Connect your channel. We replace every link in your descriptions with tracked links and show you clicks, leads, and revenue per video.

  • Revenue per video, not just views

  • Set and forget — new videos auto-tracked

  • Match YouTube viewers to IG leads

Email captured

Automatic form detection

Tracking Pixel

Paste one script on any page you own. We track page views, form submissions, and scroll depth. No integrations with Typeform, Calendly, or Stripe needed.

  • Works on ClickFunnels, Kajabi, Webflow, WordPress, anything

  • Auto-captures email on any form submission

  • Stitches the full journey: click → page → form → call → cash

Lead Profiles

Every lead gets a living profile that combines their DM conversations, web behavior, content engagement, and pipeline status into one intelligence view.

  • Full journey from first click to close

  • AI-scored lead quality based on behavior

  • Pre-call briefs for your closers

From DM to purchase. Every step.

DM sent

Setter sends link via Mochi inbox

MOCH.ME LINK

Link clicked

Who, when, where, what device

LINK TRACKING

Page visited

Training watched, form filled, pages browsed

MOCHI PIXEL

Purchase made

Attributed back to setter, link, and source

CONVERSION

Edit Link

Destination

Short Link

moch.me/abc123

Custom Slug

mochi.link/

free-training

Auto-wrap every link. Zero workflow change.

Any URL your team sends through Mochi is automatically converted into a short moch.me link with full attribution tracking.

  • Custom OG image, title, and description per link

  • Branded short links via moch.me — auto-generated or custom slugs

  • Works with Calendly, Typeform, YouTube, Whop, and any URL

  • Rich link previews that boost click-through in DMs

  • A/B test different link destinations to see what converts

Didn't click? Auto follow up. Then A/B test what works.

When a lead gets a link and doesn't click within your timeframe, Mochi triggers an automated follow-up.

  • Custom time triggers (1 hour, 6 hours, 24 hours)

  • A/B test follow-up messages — Mochi picks the winner automatically

  • A/B test different link destinations to optimize conversions

  • Track recovery rate to see exactly how many cold leads come back

  • Simulate button: AI analyzes your copy and suggests improvements

See everything. Per setter. Per lead. Per link.

Real-time analytics that show exactly who clicked what, how fast, and from where. Broken down by setter so you can coach based on data, not gut feeling.

  • Click rate and time-to-click per link, per setter

  • Geographic and device breakdowns

  • Lead-level click timeline with exact timestamps

  • Setter leaderboard ranked by link performance

  • Filter your entire lead database by link activity

Leads - Filtered by behavior

Showing 23 leads matching filters

@sarah.runs

No click - 3 days ago

@jake.martinez

No click — 5 days ago

@dean.prime

No click — 1 day ago

@thomas.bryan

No click - 2 days ago

@james.scott

No click - 4 days ago

Filter by what they did. Not what they said.

Your lead database becomes searchable by behaviour. Find every lead who received your booking link but didn't click.

  • Filter: "received link X but didn't click" — retarget them

  • Filter: "clicked training but didn't reach checkout" — follow up

  • Filter: "purchased" — attribute revenue back to setter and source

  • Cross-reference link and pixel data with funnel stage

  • Export segments for retargeting or manual outreach

@jake.martinez

Full Tracking Journey

Received Free Training from @jessica via DM

Apr 8, 2:15 PM — moch.me/free-training

Clicked link — 4 min latency

Apr 8, 2:19 PM — Mobile, Netherlands

Pixel: Watched 80% of training video

Apr 8, 2:34 PM — yoursite.com/training

Pixel: Purchase completed — $4,997

Apr 8, 2:43 PM — Attributed to @jessica

<script src="https://mochi.link/p.js" data id="coach_abc123"></script>

Copy Code

Track beyond the DM.

New

Drop the Mochi Pixel on your thank you page, checkout, or application form. Now you see not just "did they click the link" but "did they actually buy."

  • One snippet on your website — tracks page visits, form fills, purchases

  • Every event tied back to the original lead, setter, and link

  • See which DM content actually drives revenue, not just clicks

  • Use attribution links in stories, emails, SMS, bio — not just DMs

  • Full web journey: landing page visited, training watched, checkout reached

Which setter's links are getting clicked the most this week? And show me any leads who got the booking link but didn't click.

10:26 AM

This week, @jessica leads with a 79.9% click rate across 312 sends. @marcus is at 74.8% and @devon at 70.2%.

Ask Claude about your links.

New

Mochi connects directly to Claude via MCP. Instead of digging through dashboards, just ask: "Which link had the highest click rate this week?".

  • Natural language questions about link performance, click rates, setter rankings

  • Ask for lead segments based on link behavior — Claude filters for you

  • Get AI-generated insights: "Your booking link click rate dropped 12% this week — here's why"

  • Works in Claude Desktop, Claude.ai, or any MCP-compatible client

  • Your data stays yours — queries run against your Mochi account in real time

Not a link shortener.
Not an ad tracker.

Bitly gives you click counts. Hyros tracks your ad funnels. Neither was built for teams selling in DMs. Mochi was.

Per-setter link tracking

mochi

Bitly / Short.io

Hyros

Auto-wrap links in DMs

mochi

Bitly / Short.io

Hyros

Follow-up automation on non-click

mochi

Bitly / Short.io

Hyros

A/B test messages + link destinations

mochi

Bitly / Short.io

Hyros

Website tracking pixel

mochi

Bitly / Short.io

Hyros

DM to purchase attribution

mochi

Bitly / Short.io

Hyros

Click + geo + device analytics

mochi

Bitly / Short.io

Hyros

Custom OG previews

mochi

Bitly / Short.io

Paid only

Hyros

AI assistant for link analytics (MCP)

mochi

Bitly / Short.io

Hyros

CRM + attribution in one platform

mochi

Bitly / Short.io

Hyros

Built for DM sales teams

mochi

Bitly / Short.io

Hyros

Price

mochi

Bitly / Short.io

$8-35/mo + per user

Hyros

$99-499+/mo

You're probably wondering.

From first DM
to final purchase.

Book a 15-minute demo. We'll show you exactly what happens after your setters hit send — and what you're leaving on the table.

No commitment. We'll pull your data live on the call.

Start with your existing conversations

Start Free Trial

Start Trial

Create your workspace and start your 7-day free trial. A payment card is required.

Connect Instagram

Securely connect through Meta’s official API. Mochi starts importing your last 30 days of DMs.

Start converting

Pick up an existing conversation and follow up with a lead. Invite your team when you’re ready.