What automation actually removes
Every lead, status change and payment moves to your other tools the moment it happens, so nobody has to re-type it.
Save Hours Weekly
Stop manual data entry. Every lead, status change, and payment syncs automatically.
Never Miss a Hot Lead
Real-time notifications mean you respond faster and close more deals.
Connect Your Stack
Mochi becomes the hub for your Instagram sales data, flowing to every tool you use.
Volume Without Admin
Doubling your DM volume should not mean doubling the data entry behind it.
Three steps from event to action
Mochi handles the data. Zapier handles the routing. You handle the deals.
New lead from Instagram DM
Lead status changed
Deal won or lost
Payment created
Sub-second webhook delivery
Structured JSON payload
Retry logic built in
Full event history
Google Sheets row added
Slack message sent
CRM contact created
Notion database updated
Six events that power your workflows
Every meaningful action in your Instagram sales pipeline can trigger a Zap.
New Lead
Most used
When a new lead is created from Instagram DMs, comments, or story mentions
Lead Status Changed
When a lead moves through your sales funnel stages
Lead Won
When a deal is marked as won—celebrate and sync!
Lead Lost
When a deal is lost—track reasons and learn
Payment Created
When a new payment is recorded for a lead
Payment Paid
Revenue Signal
When a payment is marked as complete
What teams actually build with it
The setups Instagram sales teams put in place on day one.
Routing
Zapier
Zapier routes the event data to connected apps
Successful
Google Sheet
Google Sheets get new row
Notification
Slack posts an alert
Creating
Successful
Auto-synced via Zapier
Mochi Bot
10:24 AM
Deal Won! 🎉 @sarah_styles closed for $299
Funnel: VIP Package → Won
Mochi Bot
10:24 AM
Hot lead! @mike_fitness just replied in DMs
Source: Story mention • Assigned to: Alex
Mochi Bot
10:24 AM
@bella_beauty messaged via Story mention
Source: Story mention • Assigned to: Alex
CRM Pipeline View
New Lead
12 leads
HubSpot
Contacted
8 leads
Salesforce
Qualified
5 leads
Pipedrive
Last synced: 2 seconds ago
Rich lead data, ready to flow
Every Zapier trigger carries a comprehensive payload so your destination apps always have complete context.
Lead info
Instagram username
Full name
Profile picture URL
Contact Details
Phone number
Email address
Sales Data
Current status
Previous status
Funnel stage
Source Tracking
Lead source (DM / Comment / Story)
Post ID
Media type
Team Assignments
Setter info
Closer info
Automation Metadata
Automation that captured the lead
Tags
Custom fields
Timestamps
Created at
Updated at
Event time
Message content is never shared—we respect Instagram's platform policies and your customers' privacy.
vnce
difaino
nik setting
joshua kaats
fxalex
alex eubank
daniel budden
ebrahim
maxxinhouse
vnce
difaino
nik setting
joshua kaats
fxalex
alex eubank
daniel budden
ebrahim
maxxinhouse
Works with your favorite apps
