Why I Built Mochi (And Why You’re Probably Leaving $500K in Your DMs)
Company
Month 17 of running my info business and I was in a Telegram group at 2am watching our top setter have a meltdown.
“I just spent 45 minutes looking for a lead who DMed yesterday. Found out someone else already replied to him. Now he’s confused because we both said different things. This is the third time this week.”
We were doing $90K/month. Good offer. Good people. Good content.
But our backend was held together by ManyChat, Airtable, and pure hope.
Three days later, we lost a $12K deal because nobody knew the lead had already been contacted. Twice. By different setters. Saying different things.
That was the moment I realized: this is how info businesses die.
The Info Space Is Breaking Out (But Infrastructure Hasn’t Caught Up)
I was the first info entrepreneur in the Netherlands. Scaled past 8 figures in revenue. Hit the 2 Comma Club. Later helped dozens of other creators scale to 7 figures per month.
And I’ve watched the same pattern play out over and over.
The info space is finally maturing. Real, legitimate creators are flooding in every day - building actual businesses with digital products, courses, and high-ticket coaching programs. Not just selling PDFs. Building 6 and 7-figure operations.
But here’s the problem:
Your infrastructure is still stuck at $10K/month while your revenue hits $100K/month.
You’re running a 6-figure operation on:
ManyChat for basic automationAirtable to store lead dataSlack for team communicationWhatsApp for additional coordination (because Slack wasn’t enough)Manual end-of-day forms your setters “forget” to fill out
It sort of works when you’re running organic traffic.
But the moment you start running ads to scale faster? Everything breaks instantly.
You’re paying for 100+ leads flooding your Instagram DMs every day - and you can’t convert them because your systems can’t keep up.
What $100K/Month Actually Feels Like When Your Backend Is Broken
You check your setters’ inboxes and see 47 unread messages. Three of them are hot leads asking about price. They’ve been sitting there for 11 hours.
They probably already bought from someone else.
Your closer just finished a call with someone who “wasn’t qualified” - but your setter swears they checked all the boxes. Turns out they were looking at the wrong lead’s notes.
Your manager asks how many calls booked yesterday and you have to dig through three different tools to find an answer. Then you realize the answer is probably wrong anyway because half the team forgot to update their tracking sheets.
This is what scale feels like when you’re operating blind.
Same revenue. Same chaos. Same Slack messages at midnight asking “did anyone follow up with this lead?”
You’re making money, but you’re bleeding more.
The hot lead who DMed at 4pm and never got a response? $8K gone.
The qualified prospect who got contacted by two different setters and thought you were disorganized? $15K gone.
The no-show who would’ve rescheduled if someone had actually followed up? $6K gone.
The closer who wasted 30 minutes on an unqualified call because the notes were wrong? Opportunity cost of $12K.
That’s $41K in one month. Multiply by 12. That’s nearly half a million dollars rotting in your DMs because your infrastructure can’t keep up.
And I was done with it.
We Tried Everything. Nothing Worked.
We tried hiring a sales manager. They spent three weeks building a “system” in Airtable that broke the first time someone clicked the wrong button.
We tried ManyChat. Great for blasting messages about discount codes. Completely useless for managing actual sales conversations where context matters.
We tried upgrading our CRM. Paid $900/month for software built for B2B companies making 400 cold calls a day. It had 73 features we didn’t need and was missing the 6 things we actually needed.
We tried training the team harder. “Just be more organized!”
Cool. They’re managing 150 DM conversations while trying to remember which leads are qualified, who’s already been contacted, and whether this person said they had $10K to spend or $1K.
None of it worked because the problem wasn’t the people. The problem was the infrastructure.
We were trying to run a modern sales operation using tools built for completely different businesses.
Why I Built Mochi
I understand how to scale info businesses. I’ve seen where this market is heading.
And I knew exactly what infrastructure was needed - because I broke it myself at $200K/month.
That’s why I partnered with a product team that’s built some of the biggest neobanks in the world - N26, Klarna, WeLab. People who know how to build systems that handle millions of transactions without breaking.
Not another tool. Not another chatbot.
Infrastructure that doesn’t break when you scale.
Here’s what we built:
Lead comes in? The system automatically tags them as Hot, Warm, or Cold based on revenue potential. Sorts your inbox so qualified buyers are always at the top. Assigns them to the right setter. Updates status in real-time. Pulls conversation history.
Before a call? Your closer gets an AI summary of the entire conversation, pain points to focus on, what this lead actually cares about. No more scrolling through 20 messages or asking “so what brought you here today?”
After the call? The system tracks whether they showed up. Calculates commission automatically. Flags it if someone drops the ball.
Your manager opens one dashboard and sees everything that happened yesterday and everything that needs to happen today. No Slack audits. No screenshot requests. No wondering if the data is accurate.
Your setters stop manually counting DMs and filling out end-of-day forms. They get automatic daily digests with actual intelligence they can act on.
And instead of generic alerts, you get proactive notifications in Slack when someone misses a follow-up or ignores a hot lead. You catch problems in real-time before they cost you $10K+.
This isn’t software that collects dust. It’s intelligence that tells you what to do next.
Not Just Software. Partnership.
Here’s what matters: Mochi isn’t software you install and figure out yourself.
It’s us becoming an extension of your team.
We join your Slack. We audit your current setup. We integrate Mochi with whatever you’re already using. We train your entire team - setters, closers, managers - in 48 hours. We give you weekly reports on what’s working and what needs fixing.
We clone your voice so your setters can send personalized voice messages at scale. We install the Slack bot that keeps you informed. We optimize your scripts based on what’s actually booking calls.
Because I’ve been where you are. I know what it feels like to scale past $50K/month and suddenly realize your systems are breaking. I know what it’s like to find money you didn’t know you were losing.
And I know the difference between tools that sound good in demos versus infrastructure that actually fixes the problem.
Mochi fixes the problem.
The Real Difference Between 6 Figures and 7 Figures
Every founder doing $50K-$100K/month is sitting on at least another $40K that’s rotting in their DMs.
Not because they’re bad at sales. Because their infrastructure can’t keep up with the volume they already have.
The businesses that make it to 7 figures aren’t the ones with the best offer or the most traffic. They’re the ones whose infrastructure can actually handle scale.
Small teams with the right infrastructure outperform large teams with broken systems.
Because superpowers beat headcount every time.
We’ve built this for founders like you - whether you’re scaling from $20K to $100K or from $100K to $500K. The infrastructure is the same. The intelligence is the same. The support is the same.
You’re Closer Than You Think
If you’re doing $20K, $50K, $100K/month and you feel like you’re leaving money on the table - you are.
Not because you’re doing something wrong. But because you can’t see what’s happening.
The difference between where you are and where you want to be isn’t working harder. It’s having visibility and systems that scale with you.
Book a demo. We’ll audit your operation, show you exactly where you’re leaking revenue, and build a plan to fix it.
You get 7 days to test it. If your show rates don’t improve, if your conversion doesn’t increase, if you don’t see measurable results - you get every penny back.
Because we’re only interested in partnerships where both sides win.
If you’re serious about scaling your info business, you need infrastructure that matches your ambition.
And we’re just getting started. There’s so much more to come.
Let’s build this together.
Jia and the Mochi Team
